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California Democrats currently enjoy Super-Majority control of state government, but that could soon change thanks to growing discontent among the state’s large Latino voting block.
“For years California Democrats have taken Latino voters for granted while enacting policies that disproportionately hurt Latino families, and we’re seeing a huge opportunity to flip these voters to our side,” says Carl DeMaio, Chairman of Reform California.
“Latinos are getting crushed by California’s high cost of living, losing jobs as businesses flee the state, have seen crime and homelessness spike in their neighborhoods, and their children have been left with failing schools,” DeMaio notes. “Latinos are fed up and looking for big change,” DeMaio adds.
DeMaio points to the latest PPIC poll of likely California voters conducted in June 2024 for evidence of Latino voters looking for political change in California. The poll shows:
DeMaio also points to majority-Latino districts currently held by Democrats where Republican candidates are now surprisingly competitive.
“The 76th Assembly District can now be won by a Republican because of heavy Latino crossover votes in Escondido and San Marcos – and the 36th Assembly District is a tossup because of Latino areas in Riverside and Imperial county trending our way,” DeMaio says.
Reform California has launched its most ambitious effort to court Latino votes ahead of the 2024 election – involving ads targeting Latino households in target districts.
For the first time ever, the Reform California Voter Guide will be translated into Spanish and will be delivered through the California Latino Voter Alliance.
“We hope to raise the funds necessary to reach as many Latino voters as possible,” DeMaio notes.
You can contribute to the effort and share the Spanish Version of the Reform California Voter Guide below.
