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Californian voters will soon receive millions of mail-in ballots for the March 2024 statewide Primary Election. But with a bunch of confusing ballot measures and hundreds of candidates running for office without any mention of their party label, voters can feel overwhelmed and lost.
That’s why Carl DeMaio and Reform California publish the “Plain English” Voter Guide to cut through the misinformation and make voting simple.
“Voters know the politicians are trying to manipulate them with confusing and misleading titles on ballot measures, but they don’t know who to trust when it comes to explaining things in simple and honest terms,” says Carl DeMaio, Chairman of Reform California.
“That’s where our Reform California ‘Plain English’ Voter Guide comes in,” DeMaio says.
The Reform California Voter Guide provides voters with a “Plain English” description of every ballot measure — a feature that has proven quite popular with Democrats, Independents, and Republicans alike as they have grown frustrated with false and misleading ballot titles being placed on measures and are seeking simple descriptions on what they are voting on.
In addition to providing a description of each ballot measure, Reform California issues endorsements in many races — from Congress to the State Legislature, and all the way down to local races like school board and judgeships.
DeMaio says endorsements are given only to candidates who “passed the test” on these crucial criteria: opposing taxes, fighting crime, improving schools, addressing homelessness, and securing the border!
Reform California recently announced a special initiative in 2024 to recruit, train, endorse, and support candidates for state and local offices who will be part of a statewide “Reform Caucus” of elected officials willing to fight aggressively to break the Super-Majority Democrat control in the state. Reform California Chairman Carl DeMaio himself is running for a State Assembly seat.
“California’s Super-Majority Democrats have ruined our state, and we need to unite behind the one best candidate in each target seat who can give voters an alternative — and that’s where the Reform California Voter Guide comes in,” says Carl DeMaio, Chairman of Reform California.
Reform California’s Voter Guide has packed a punch in previous elections — and has become the most downloaded endorsement guide in the entire state with almost half-a-million unique downloads during the 2022 election alone.
“Voters from all backgrounds know the problems are bad in California and they are hungry for change — and we’re excited that many are increasingly relying on this voter guide when they cast their ballots,” DeMaio says.
Reform California’s Voter Guide is distributed to target voters in a number of ways each election cycle — including by tens of thousands of the organization’s volunteers who canvass their neighborhoods and use their social media to virally promote it.
Reform California also convenes ballot harvesting events throughout the state — and provides its volunteers with a template for organizing their own ballot harvesting parties. The Reform California Voter Guide is distributed at what is called “Barbeque, Beer & Ballots” events.
Access the Reform California “Plain English” Voter Guide for your area:
Contribute to Mail the Reform California Voter Guide to target voters below.
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